Bilbao is the economic capital of the Basque Country; one of the most knowledge-intensive and innovative regions in Southern Europe and the main economic and financial center in the Gulf of Biscay, covering a potential market of approximately 3 million people.

Furthermore, thanks to the Guggenheim Bilbao effect, it boasts a unique and individual city brand that places it in a privileged position at the international level, to strengthen the reputation and positioning of the international companies that set up here.